Product Design: Bike Light

The idea behind this bike light is one part optical flow, one part DIY, and affordable safety. So the light has three high output 3 watt LED bulbs - 1 blue 2 white, for contrast. The pattern exploits the optical flow and recalls police in on coming traffic to raise visibility. The DIY part points to the customizable attachment method. By making the user accountable it empowers and encourages the user to incorporate the light into the routine. By eliminating the attachment part of the light the unit can now be manufactured at the lowest price point making safety more available to the masses.